http://trendland.net/2009/03/12/electric-art-retouching

The main focal point stand out as the giraffe which leads the eye from the head down to the body and trees. The image exaggerates the shape of the giraffe creating an interesting focal point.  The image was crated using electronic art, which looks very realistic. The fur on the giraffe creates a pattern by using repetition. 

The curved spine of the giraffe leads the eye across the page and creates a sense of movement. The colours used are very dull and natural to help it look for realistic. The shape of the giraffe 3D, which looks like its popping out of the screen.  The fur on the giraffe looks very realistic due to the texture and amount of detail.  

The colours used for this image remind me of realism because of their subtle warmth.

The concept of the image is to promote the Zoo by creating an unusual perspective of a giraffe. Its aiming to be different to attract attention for their audience. The giraffe could be seen as a motif itself and it represents the Zoo and would be used for other advertisements.

I personally love this image. I think its fun and attracts my attention straight away. I think that Trendland creates beautiful work and this is juts one example. I do believe the add reaches its intention and looks very realistic.